Where Should Your Access Info Live?

The best building access guide is useless if visitors cannot find it. Accessibility information should be integrated into the natural flow of your website.

Required Placement

Don’t bury your accessibility page in a sub-menu. It must be visible from these key locations:

The Global Footer: A clear “Accessibility Statement” link in the footer of every page. This serves as the primary entry point for all policy and operational access info.
Accessibility Statement: The statement should link directly to your Building Access Guide (or specific venue information) if you manage physical buildings.
Contact Page: Provide access info alongside your address and phone number.
Visit / Plan Your Visit Pages: This is where visitors look for logistical info.
Event Pages: Every event listing should link back to the building’s access details.

Recommended URL Patterns

Consistent URL patterns help users and search engines find your information quickly. We recommend:

/visit/access/
/access-guide/
/venue-access/
/building-accessibility/

Anti-Patterns: What to Avoid

PDF-Only: Never make a PDF the primary source of info. It’s hard to read on mobile and often not accessible to screen readers.
Marketing Language: Avoid “we welcome everyone” without follows up with “our doors are 90cm wide.”
Vague Compliance Claims: Stating “ADA Compliant” or “Standard Compliant” tells a visitor nothing about their specific needs.
Hidden Behind Forms: Never require a user to log in or fill out a form to see access information.

Cross-Linking Strategy

Ensure that your Access Guide links out to relevant pages (like booking tickets for accessible seats) and that those pages link back to the Access Guide.