Resident outreach template — Ottawa
Sample email you can send to neighbours
Use this draft to invite nearby households into the cohort. Replace the bracketed text, keep the tone local, and send it from your own email account.
Suggested subject line
Join the Ottawa Neighbourhood Solar & Energy Initiative
You can keep the subject short. The goal is to make the message easy to open and read.
How to use it
Replace the bracketed placeholders, add your local signup link, and send it to one neighbor or to the whole street.
If you want a softer version, shorten the first paragraph and keep the rest the same.
Email draft
Hi [Neighbor's Name / Neighbors], I hope you’re doing well. A few of us here in [Neighborhood Name] have been looking into upgrading our homes with solar panels, heat pumps, or battery backups. As you know, navigating contractors, quotes, and rebates on your own can be a headache. Because of that, we are starting a hyper-local Neighbourhood Solar & Energy Initiative. The idea is simple: strength in numbers. Instead of dealing with contractors individually, we are pooling our homes together as a neighbourhood cohort. By bringing a group of 5, 10, or 20 homes to local, vetted installers at the same time, we can: - Slash costs through bulk group pricing. - Demand better warranties and customer service. - Share the homework so no single person has to figure out the technical details alone. Where we are right now: We currently have [Number, e.g., 4] households on our nearby streets interested. Once we hit [Target Number, e.g., 10] homes, we will host a quick, casual info session and start inviting top local contractors to bid for our collective business. There is absolutely no commitment right now. We are just seeing who else on the block wants to get in on the group discount. If you are even mildly curious about lowering your energy bills or making your home more climate-resilient, just reply to this email or check out our community page here: [Link to your local signup]. Best, [Your Name] [Your Street Name]
Why this version works
It uses plain language, shows the local threshold, and keeps the message focused on the neighborhood cohort instead of a technical sales pitch.